About us
Independent Affiliate Advice will give you just that. We will help you maximise the sales you can achieve from the channel. Affiliate marketing is the most cost effective form of online advertising, generating sales, leads and new customers on a fixed cost per acquisition model making it an indispensable part of any online marketing campaign.
We can help you if you are looking to boost sales of an existing program or are thinking of launching a program. Whether you are an online merchant or an agency looking to get some experienced, independent advice we can help you with;
- An affiliate program health check
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- Setting commission levels
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- Data analysis and reporting
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- Affiliate collateral and tools
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Based in Leeds, West Yorkshire we are perfectly situated to offer advice to companies all over the UK with London only a 2 hour train ride away.
Online merchant with existing program
If you currently have an affiliate program then independent advice may be very hard to get. You will have a network or agency with a vested interest in the existing set up and their competitors have their own agenda, so how do you know you are getting the best advice?
Independent Affiliate Advice will offer a free health check on your program and quickly assess the strengths and weakness of your affiliate offering. We can they go about turning weaknesses into opportunities and building on your current strengths to maximise your sales through the channel.
Every program will be different and have different levels of potential that is why the health check will determine what sort of service we can offer and if we can’t help we will tell you.
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Media Agency with existing program
Many media agencies are being asked to manage their clients affiliate programs as part of their service. The appeal of your clients brand and the size of your agency will have a bearing on the service and sales you receive from the affiliate networks. Independent Affiliate Advice can ensure you are getting the best possible sales and service levels from the affiliate networks, as well as training existing staff to manage the program long term as part of an integrated online campaign.
Agency’s will have a varied level of affiliate knowledge and experience as well as widely different clients therefore the advice and help we can offer will be tailored to the agency, client and situation. If you are an agency currently managing affiliate programs and want to ensure they are working hard for you as part of an integrated campaign then Independent Affiliate Advice can help with advice from network selection to reporting to channel strategy.
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Looking to launch an affiliate program
Affiliate marking covers a range of sectors and is constantly developing. There are many established sectors such as retail, travel, finance and telecoms & communications with an existing affiliate market. However established also means competitive and if you are thinking of launching an affiliate program you need to invest time and resource into it. Before you launch you need to understand the market and sometimes establish if there is a market. Projecting realistic revenue and sales generation will allow you to make an informed decision on whether to invest in an affiliate program.
Whether you are an online merchant or a media agency and are thinking if an affiliate campaign can work for you then Independent Affiliate Advice can help. Generally if your site is good and conversion is good there will be opportunities within the affiliate sector, however as independent advisors if we will be honest about the potential of the program.
If you are confident you have a good site and a good conversion we can help plan your launch strategy. There are over 1000 affiliate programs and you will need a strong launch plan to maximise the impact in a crowded market. Independent Affiliate Advice will ensure that your program launch doesn’t go unnoticed.
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Retailer or merchant looking for advice
There are varies ways in which we can help you whether you are an established online retailer or emerging niche sector business. Using our vast experience in managing a variety of affiliate programs we can assist you in ensuring you get the best possible deal and put in place, strategies that will deliver an increase in sales and establish your program within the affiliate market place. Allowing you to take advantage of the ever changing and increasing affiliate sector for the long term not just right now.
Independent Affiliate Advice can make sure you have the right network, the right affiliates and the right tools by training your current staff to make your affiliate program work for you.
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Agency looking for advice
Many agencies have expertise in managing search and display campaigns internally but do you have the affiliate expertise. There a varies ways in which we can help with your affiliate offering from advice on integrating affiliate tracking into 3rd party tracking systems to programme launch, communications and strategy.
Independent Affiliate Advice can put in place the best network for your program, ensure you get the best possible commercial terms, develop a 12 month strategy plan and train your staff to have the skills and knowledge to manage and develop the program long term.
So whether you have existing client affiliate programs, looking to launch one or interested in developing an in house offering we can give you the independent advice you need to make the right decisions.
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Looking to boost sales for Christmas
In retail Christmas starts now and if you have an affiliate program you need to be planning for Christmas now too. If you are in retail or gifts sector and you don’t have an affiliate program you need to launch one now!
Christmas is an online sales bonanza time and very competitive with established online retailers in an established affiliate sector. So if you need some advice on how to compete and maximise this bumper time of year than Independent Affiliate Advice can help.
With experience of scores of retail and gift programs over the last four Christmas periods Independent Affiliate Advice can put in place successfully tried and tested strategies to ensure you get optimum exposure and maximise your sales through the affiliate channel.
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