Experience
Independent Affiliate Advice is new company with the experience, focus and flexibility to make sure that you are maximising the most cost effective channel in online media. Currently heading up an affiliate recruitment and activation project for Betfair, we have also trained staff for a leading Bingo network.
Aside from your experienced consultant, Chris Brown, our independent network team of creative and technical developers will also be on hand to ensure that your tracking and tools are set up with the best interest of you and the affiliates in mind.
Chris Brown – 6 years affiliate marketing experience as a Senior Account Manager at buy.at, Head of Affiliate Marketing at Brilliant Media and as an affiliate myself.
Buy.at/Platform A – Senior Account Manager, 2005 - 2008
- A key figure in growth of buy.at from a turnover of £25 million in 2005 to over £100 million in 2008
- Growth of Account Management team from 2 to 16 from 2005 to 2008 including training and managing
- Responsible for devising and implementing strategy and best practice for account management department
- A4U Award Best Programme in Telecommunications and Technology sector 2008 for Sky programme
- Program management and strategy for over 100 affiliate programs including Sky, The AA, Capital One, Littlewoods, Thornton’s and National Lottery
- Developed close relationships with a range of affiliates including PPC, cashback, vouchercode, content and email.
Brilliant Media – Head of Affiliate Marketing, 2008 -2009
- Successful growth of internal Brilliant Affiliates platform in a competitive market, with barriers and resistance to growth from affiliate opinion
- Successful launch of 2 retail clients on public networks
- Excellent relationships with all major networks including buy.at, affiliate window, Commission Junction, TradeDoubler, Affiliate Future, Affili.net, Webgains and dgm
Responsible for budget projections, allocation and management for integrated online campaigns
- Managing integrated affiliate campaigns for clients including netflights.com, Safestyle, ancestry.co.uk, Thomas Sanderson and Welcome Finance
- Expansion of close affiliate relationships with an increased variety of PPC, cashback, incentive, vouchercode, content and email affiliates
- Development and launch of www.brilliantaffiliates.co.uk with design team
Betfair - Affiliate Acquisition and Activation Project Director, 2009 - present
- 1 year contract to recruit and activate affiliates across the gaming sector
- Recruited and trained 4 team members new to affiliate marketing
- Sourcing and managing of huge databse of potential affiliates
- Development of recruitment and activation strategies
- Target and performance led delivery
- Consultation and development of overall casino affiliate strategy
Affiliate experience
In conjunction with my two job roles I have also been an affiliate since October 2008 giving me impartial and independent experience of all the major affiliate networks and the industry from an affiliate perspective. This invaluable experience combined with my industry knowledge and insight will guarantee the best possible impartial advice for your program.
"I’ve worked with Chris on a number of occasions with various merchants, and he’s always gone that extra length to ensure that both parties maximise their sales and exposure and look forward to working with him again in the future and have no hesitation in recommending him."
Elaine Forth - Allkids & Childrens Rooms, Director |
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"Chris has worked closely with us on many brand sensitive PPC campaigns over the last few years and quickly became a crucial contact, he recognizes potential and works to optimise campaigns to maximise revenue for all parties. His wealth of experience within Affiliate Marketing is a fantastic asset which Chris makes good use of through his professional yet friendly approach."
David Holmes - Holmes Media, Director |
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